How we make videos at Picqer
We create a lot of videos throughout the year at Picqer. We regularly hear from viewers that they would also like to do more with video for their business, but don’t know where to begin. That’s why, as video marketer, I created a video explaining how we make our videos.
In the video, I talk about our YouTube studio, the equipment we use, our production process and in this blog, you’ll read which equipment you can use to get started.
What equipment do you need?
It’s important to emphasise that your gear is not the most important thing. The key is your message. If your message is strong, you don’t need expensive equipment to make a great video. Of course, good equipment does enhance the professionalism of your content. High-quality visuals and clear audio simply make your video more enjoyable to watch.
Here’s what I recommend to start with.
Camera
All modern cameras now deliver great image quality. What you want to look for is good autofocus and the ability to connect a microphone. Some interesting options:
- Sony a6000 series
- Fujifilm XT series, such as the XT-30
- Canon EOS M50 II
- Nikon Z50
Out of these, I recommend the Sony a6400. It offers excellent autofocus, which is especially helpful when you’re already juggling a lot while filming. With strong autofocus, you don’t have to worry whether you’re in focus. The camera handles that for you.
Most of these cameras come with a standard zoom lens, which is a great place to start. As a next step, a 35mm or 50mm f1.8 lens is a great upgrade. These lenses offer better image quality than a zoom lens and have a wider aperture (f1.8). The wider the aperture, the more light the lens lets in, and the more you can play with depth of field. More light also means you won’t need such strong lighting. And you can create blurry backgrounds that add production value to your video.
Lighting
If you’re going to invest in just one thing, make it lighting. A new camera will improve image quality, but lighting has a much bigger impact. It literally shapes your image, adds dynamics and lets you create a signature style. Without light, there is no photo or video.
Office lighting typically comes from the ceiling and tends to be warmer in tone. That light falling straight from above isn’t flattering. You quickly get shadows around the eyes, and that’s not what you want. The speaker needs to be clearly visible. Having your own light gives you control and consistency, regardless of the weather.
Great video lights to check out:
- Amaran 100d / 200d
- Godox SL60w
- Smallrig 3612 COB
I would recommend the Amaran lights. They are part of the Aputure brand. If you expand your setup in the future, it’s helpful to have lights from the same ecosystem. Amaran and Aputure lights can be conveniently controlled via your smartphone, and they offer excellent quality.
Don’t forget to also buy a light stand and a light modifier for your video light.
Microphone
Audio is just as important as good visuals and lighting. If your audio isn’t clear, people will quickly stop watching.
These are great microphones to start with:
- Rode VideoMicro
- Rode VideoMic Go II
- Deity V-Mic D4 Mini
Looking for a wireless option? Check out:
- Rode Wireless Go II
- DJI Mic
These kits come with 1 receiver and 2 transmitters, so you get 2 microphones right away.
I would recommend starting with the Rode VideoMic Go II. A wireless set is also very handy. It gives you more freedom of movement and is very easy to use. These microphones are plug-and-play, and you don’t need a mic stand. That saves space in your studio.
If you want to position your mic just outside the frame above your mouth, you’ll need a microphone stand as well.
Tripod
For a solid and reliable tripod, take a look at brands like Manfrotto, Sirui, Rollei or Benro. For around €100 you can already find a good and sturdy option. Tripods often come with either a ball head or a video head. Ball heads are mostly used for photography. They allow you to easily position the camera in any direction. Video heads are designed for video use. They make it easier to create smooth camera movements.
For light or microphone stands, check out brands like Manfrotto, Walimex, Falconeyes and Neewer. These brands also offer good light modifiers (except for Manfrotto).
That should give you enough to get started with making your own videos. Your first few videos may not be perfect, but that’s okay. The most important thing is to start and stay consistent. You’ll quickly see that each video gets a bit better, and the process becomes easier.
Got a question for me? Leave a comment on YouTube.
