“We could just give everyone a scanner and say: go pick orders!”

About Go-in-Style

Go-in-Style.nl was founded by Jan Jaap Verweij after traveling across America in his truck. During that journey, he built a large following, which eventually led to the creation of his webshop.

Since 2014, they have been developing and selling truck styling parts. Due to the webshop’s growth, they moved to a larger warehouse. Since then, they have been using Picqer to maintain warehouse oversight and optimize processes. We spoke with Jesse Bergshoeff, who is the Shop Manager at Go-in-Style.nl.

Experiencing growth from the start

Jesse welcomes us in the barn and introduces himself. "As a shop manager, I am responsible for logistics processes. I’ve been working at Go-in-Style.nl for almost four years and have witnessed the company’s growth from the very beginning. It’s exciting to see the company expand and to be part of it."

"We process about 60 to 70 orders per day, with an average order value of €400. Our team has grown significantly, from 5 to 18 people. We serve different types of customers, including dealers we supply to and private customers who order through the webshop."

Moving warehouses and challenges

Go-in-Style.nl moved to a new warehouse. Jesse explains why they made this choice and the challenges they faced. "Basically, because of our success. Success has a downside: everyone was working at full capacity. We made a conscious decision to grow, which meant hiring more staff. As a result, we expanded our office space and found a nearby warehouse to move into."

At that time, there were several challenges that needed to be addressed. "We faced multiple issues. All knowledge was in our heads. We were working with just five people. If I moved something in the warehouse, Jan Jaap would call me on a Saturday morning asking where it was because he couldn’t find it. It was so busy that I found it difficult to let go of my work. Even going on vacation was hard because I knew I’d still get calls. It’s tough to leave your business when you know it won’t run smoothly without you. And that was true for everyone."

Using warehouse software since the move

With these challenges in mind, they knew something had to change. "We decided to use Picqer as our warehouse software. We changed our way of working. We previously used Exact for everything, but now we only use it for accounting. We also started using Lightspeed more actively to process all orders, so they can be handled through Picqer."

They intentionally combined the warehouse move with the switch to warehouse software. "It was a natural process since we were moving to a new location. The people with knowledge also took on different roles. We hired someone as a warehouse manager, who needed to work independently with their team."

And we wanted to scale up. We hired five people who had no product knowledge. That’s why we wanted all knowledge and information in one place—Picqer. This allowed us to hand out scanners and simply say, go pick orders. And we’re very happy with that."

When choosing warehouse software, they focused on a few key factors. "Mainly that everything can work together and that it’s scalable. We wanted to be able to link multiple webshops and have the system handle that."

Improving processes with Picqer

The move was a great opportunity to change warehouse processes. Jesse describes how things were before the move. "Previously, we received orders through our webshop, printed packing slips manually, and then created shipping labels manually. Then, the warehouse would pick and pack the orders. You had to match the right shipping label to the packing slip. If you got distracted, you had to open the package again to check the order. It was a frustrating process."

Picking multiple orders at once

Jesse explains how they do it now. "The process is completely different. The order comes in and goes to Picqer. In Picqer, you create a batch and follow a pick route. After picking, you start packing, and only then do the packing slip and shipping label get printed."

Smart use of tags, rules, and purchasing advice

They have also made great progress in optimizing Picqer. "We use a lot of features in Picqer, including tags and rules. For example, we ship large 2.5-meter packages only on Tuesdays and Thursdays. Since that requires a different logistics process, we use rules to automatically snooze those pick lists until the right day."

"We also use purchasing advice based on sales data to generate restocking recommendations."

Product photos in Picqer

"We’ve added extra product photos because the images on our website look different from how the products are stored in the warehouse. This makes it clear for everyone what each product is."

Bundled products

"We also work a lot with bundled products. For example, we sell a light that consists of a rubber base, a front, and a back. These parts are stored separately in the warehouse, but during the pick route, you collect all three, and at the end, it becomes a single product."

Integrations

"We also use returns management. If a customer calls, we can see their details in Belco and automatically create a return in Picqer. We’ve added a expected/credit tag. When the product is received in the warehouse, it gets converted to credit and is sent to the finance department for processing."

What it has delivered

Jesse shares the impact of Picqer. "More efficiency, fewer mistakes, and a user-friendly system. Everyone can use it, and we’re less dependent on individual knowledge. We can train new employees faster, and for me personally, it means no more Saturday morning calls from Jan Jaap asking where a product is—it’s all in the app now!"