New: PakketMail integration with Picqer
You can now connect the shipping platform PakketMail to Picqer. The integration was developed by the PakketMail team and is already being used successfully by several customers. With the PakketMail integration, you gain access to more than 25 different carriers.
What is PakketMail?
PakketMail is the Dutch branch of the international platform Shiptimize. Thanks to the combined shipping volume of all their customers, you can benefit from competitive shipping rates. You can also use your own shipping contracts or a combination of both. PakketMail automatically handles all shipment types and services, such as multi-parcel shipments, adding return labels, and service point deliveries.
Once you’ve connected Picqer with PakketMail, customers automatically receive Track & Trace emails as soon as an order is processed. You can customize these emails with your own texts and logo. PakketMail also offers various return shipping options.
Get started
Not yet a PakketMail customer? Visit the integration page for more information.
Already have a PakketMail account? Check out the integration guide to easily connect Picqer to your PakketMail account.
Visdeal’s packing machine packs parcels to size
We visited our customer Visdeal, who recently started using a packing machine. This allows them to pack orders more quickly and significantly reduce space during the shipping process.
Jefta sat down with Willem, owner of Visdeal. They are the market leader in the Netherlands and Belgium for fishing gear and serve 9 countries, shipping between 1,000 and 1,500 orders per day.
What does the packing machine do?
With the packing machine, they’ve taken their first step toward warehouse process optimization through mechanization. The packing machine automatically packs small orders. About 65% of all orders are now packed automatically and labeled for shipping.
The packing process consists of three steps:
- A machine automatically opens boxes. Each box is assigned a unique barcode.
- The picker assigns an order to a box using the unique barcode in Picqer. The picked products are placed inside the box.
- In Picqer, the shipment is created. The packing machine folds the box as tightly as possible and applies the correct shipping label. The order is now ready for dispatch.
What are the benefits?
The machine automates many tasks that were previously done manually. And because the parcels are more compact, shipping costs are reduced.
They now hire fewer new staff while still continuing to grow. The packing machine can process up to 800 packages per hour. With future growth plans in mind, this has been a smart investment for Visdeal.
Want to learn more about Visdeal’s packing machine? In the video, Willem walks you through the full process and shares some valuable lessons.
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Outsourcing your logistics to a fulfilment company?
As a webshop owner, you can outsource your logistics process or part of it to a fulfilment company. The choice between running your own warehouse or using a fulfilment service is very personal. Some webshop owners outsource tasks to fully focus on growth, while others prefer to maintain control over all processes to better ensure quality.
In this blog, we’ll provide some guidance to help you decide whether outsourcing your logistics to a fulfilment company suits you and your webshop.
What does a fulfilment company do?
A fulfilment company takes over the process after an order has been placed in your webshop. This includes picking, packing, and shipping products. They also manage your inventory in their warehouse. Your suppliers can deliver products directly to the fulfilment partner’s warehouse, and their staff ensures everything is stored in your allocated space.
Fulfilment companies now offer a wide range of services, including:
- Full order handling, from picking to shipping
- Inventory management
- Receiving and preparing purchase orders from your supplier
- Handling and processing returns
- Customer service
- Flexible delivery options such as same-day delivery and evening delivery
- Assembly of bundled products
- Product personalization
- Special packaging for orders
Some fulfilment companies even offer marketing and product photography services. Most services are offered in standard packages, but many providers are flexible and can adapt to your specific needs.
When is outsourcing valuable?
Outsourcing can be a smart move if you want minimal involvement in order fulfilment. It also helps if you do not yet have a warehouse, as it allows you to scale without large upfront investments.
Most fulfilment companies charge variable fees based on the number of orders shipped and the cubic meters of space you use in their warehouse. This can be more cost-effective than the fixed costs of running your own warehouse.
If your webshop is growing rapidly, you might find yourself constantly outgrowing your warehouse. Moving and upgrading facilities repeatedly is expensive. With a fulfilment partner, scaling is usually easier because they have the necessary space. You also avoid the burden of hiring and training warehouse staff.
It also allows you to experiment more easily with services such as “order before 11:30 pm, delivered tomorrow.” Fulfilment companies can offer these delivery options at competitive prices because their staff work late hours for multiple webshops.
Pricing can include packaging materials, goods receipt, order processing, inventory management, and more. This provides transparency and helps you determine if outsourcing is financially viable.
Fulfilment companies often have better shipping rates due to their high volumes. If you have international ambitions, some fulfilment companies collaborate with global carriers.
Optimize your stock with targeted purchasing
To make your webshop profitable and scalable, it is essential to keep your inventory at a healthy level. Too much stock harms your cash flow, and too little stock means missing out on potential revenue.
To strike the right balance, it is important to know how to purchase strategically. In this blog, we’ll explain how to do that and what to pay attention to.
Prevent low stock and missed sales
A product might be in high demand, but if it is often sold out, you miss out on sales and the opportunity to gain loyal customers. Over time, this can become quite costly.
Here are some common reasons a product is out of stock:
- Inventory levels in your system do not match reality
- You are purchasing too little
- Manual processes like analyzing purchasing data are slowing you down
- Incorrect estimations of supplier lead times
- Seasonal or trend-based influences are not taken into account
If products are regularly sold out, it is a good idea to dive into these areas to prevent missed sales in the future.
Avoid excess inventory
The other extreme is over-purchasing every product. This increases the risk of holding unsellable stock in the long run. Too much inventory ties up cash and limits your growth. It also takes up valuable warehouse space.
To determine the ideal stock level per product, conduct a product-level analysis. Key aspects to consider:
- The average inventory value of a product. Calculate this over a longer period (e.g. the last 3 months) and compare it to the product's revenue.
- The cost of holding stock. Consider storage space, interest, risk, and more.
- The inventory turnover rate. This is the average amount of time products remain in your warehouse. Calculate it by dividing your inventory by the cost of goods sold, and multiply by 365. Example: (300 products / €9,900 cost of goods sold) × 365 days = 11.06 days turnover time.
- The lead time from your supplier. Faster delivery allows for a lower turnover rate.
With these insights, you can determine the optimal order quantity and frequency for each product. Avoid ordering too frequently, as it increases the number of repetitive tasks like receiving and preparing orders. Try to find the ideal balance.
Cleaning up your warehouse: a fresh start
A tidy warehouse is the foundation of a pleasant workplace and an efficient logistics process. But over time, things can get a bit messy, especially after a busy season. That’s why we recommend doing a deep clean so you can get back to working as efficiently as possible. In this blog, we’ll share how to approach it and what to keep in mind.
Counting your stock
Even if you always keep your inventory up to date, discrepancies can still occur. After all, people make mistakes. A deep clean is the perfect moment to double-check the stock of every product. This helps you avoid selling items you don’t actually have, and you might even find products you thought were out of stock.
To make counting easier, use the Picqer app. It allows you to check inventory levels for each product at any location.
Product locations
To stay organized, it’s essential that all products are assigned a location. Items from purchase orders should be given a location in your warehouse as soon as possible. If that didn’t happen during busy times, the cleanup is your chance to catch up.
In addition to assigning locations, it can also be helpful to remove certain products. For example, if a product hasn’t sold in a long time, it may be time to say goodbye. This frees up shelf space and keeps your focus on your most important products. It also helps tidy up your webshop by making the offering more focused and clear for customers.
You should store your fast-moving products as close to the packing table as possible. To identify these, run an ABC analysis in Picqer. Place A-label products nearest to the packing area, B-label products slightly further away, and C-label products in the remaining spots.

